Dlashsg: Singapore Prestige 100 Award And Aspiring Woman Entrepreneurs Award 2023/2024

In the world of beauty and personal care, Dlashsg stands out as a testament to passion, perseverance, and professionalism. Founded by the visionary Demi Goh, this Singapore-based establishment has made a significant mark in the realm of eyelash extensions. What began as a personal dream has transformed into a flourishing business, and we take immense pride in shedding light on the remarkable journey of Dlashsg.

For Demi, the decision to start her own establishment was deeply rooted in her upbringing. Her mother’s profession as a beautician ignited her interest in the beauty industry from a young age. This intrinsic passion, combined with inspiration drawn from social media, laid the foundation for Dlashsg. Demi’s journey began as a pursuit of her dreams and a desire to make a mark in the beauty world.

No journey is without its hurdles, and Demi encountered her fair share of difficulties. Managing difficult customers tested her patience and resolve. However, Demi’s determination shone through as she sought advice from experienced individuals who mentored and guided her through the challenging times. This dedication to learning and improving became the cornerstone of her success.

Founder of Dlashsg, Ms Demi Goh

Demi envisions Dlashsg as a brand with a nationwide presence. With the goal of having multiple outlets across Singapore and expanding internationally, the sky is truly the limit for this thriving business.

Dlashsg has exciting plans for development, with a focus on expanding their service offerings to cater to an even wider range of clientele. Moreover, the company is setting its sights on opening a new outlet in Thailand, marking its first step into international waters.

Beyond the realm of beauty, Demi actively participates in charity work and humanitarian aid efforts, particularly in disaster-affected areas. Her generosity extends to providing coffins for the less fortunate, showcasing her commitment to making a positive impact on the world.

When asked about the secret to her success, Demi emphasizes the importance of passion and love for what you do. She firmly believes that without motivation, true success is hard to achieve. Of course, the motivation for many entrepreneurs also includes financial growth, which is a significant driving force for Demi.

Demi identifies teamwork, excellent customer service, and professionalism as essential elements for establishing and maintaining a thriving company. These principles are woven into the very fabric of Dlashsg’s operations.

Dlashsg’s impressive journey includes obtaining certificates from various countries, such as the London Lash Certificate and the ITEC Lash Certificate. Gaining recognition for their branding and expanding their reach have been satisfying milestones in particular.

What truly differentiates Dlashsg from its competitors is the exceptional skills of its team, an impressive customer retention rate, and a commitment to providing impeccable after-service. These qualities are the cornerstones of Dlashsg’s reputation.

Dlashsg keeps up with the times by offering online appointment booking through their website, making it convenient for customers to access their services.

The key to retaining clients for Dlashsg is their unwavering commitment to excellence. The team is dedicated to delivering top-notch services and ensuring each customer leaves with a smile.

Dlashsg takes pride in its outstanding customer service and skill set. However, due to high demand, customers may sometimes face a challenge in securing reservations, resulting in a lengthy waiting list.

Despite rising rental costs and the price of high-quality products, Dlashsg has maintained consistent pricing for years. This approach caters to their middle-class customer base while ensuring they continue to receive top-notch services.

Regular monthly meetings and training sessions help maintain operational efficiency. Staff performance is incentivized, with rewards for outstanding contributions.

Dlashsg’s culture is characterized by a strong sense of teamwork. Everyone collaborates to create a welcoming and professional environment that sets the stage for remarkable customer experiences.

The name “Dlash” draws inspiration from Demi’s own name, emphasizing the personal touch she brings to the business. The cursive pink logo represents the brand’s unique aesthetic.

In the ever-evolving world of beauty and personal care, Dlashsg’s commitment to excellence and innovation has propelled it to remarkable heights. The journey of Demi Goh and her team is a testament to the power of passion, dedication, and a commitment to creating beautiful experiences. As they continue to grow, Dlashsg is a name that will undoubtedly shine even brighter on the global stage.

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