Singapore Prestige 100 Award And Aspiring Woman Entrepreneurs Award 2023/2024

Imagine being a teenager, just seventeen years old, uncertain about your future, and unsure of the path you should take. Now picture that same young woman, Shaney Yeo, not only carving her own destiny but also becoming a successful business owner at the age of twenty. This is the remarkable story of Shaney Yeo, the founder of, a thriving business offering exquisite lash services and more.

Shaney’s journey began with a courageous decision to step into the workforce at a tender age, working diligently to create a name for herself. As she honed her skills and gained valuable experience, a burning desire to break free from the conventional 9-to-5 grind was ignited within her. At seventeen, Shaney decided to drop out of polytechnic, feeling that the traditional educational path was not aligned with her aspirations. She ventured into the corporate world but quickly realised that she longed for something more hands-on and personally rewarding.

Determined to take control of her destiny, Shaney set her sights on entrepreneurship. The burning question in her heart was not “if,” but “what.” Lashes, nails, or hair – she contemplated various options before finally choosing lashes. Shaney saw the potential to learn a valuable skill and offer a service that would make her clients feel beautiful and confident.

The journey of a young entrepreneur is seldom without obstacles, and Shaney faced her fair share of challenges when she started. Operating from a humble home-based setup, she initially had fewer than ten customers. The lack of experience and a scarcity of clients could have discouraged many, but Shaney refused to be deterred. Just as things were beginning to pick up, the unforeseen arrival of the COVID-19 pandemic turned her world upside down. Restrictions forced her to halt her home-based operations entirely. But when life handed her lemons, Shaney made lemonade. She pivoted her business strategy, creating and selling lash serum to keep her venture afloat.

With a remarkable eye for marketing, Shaney turned to social media platforms like Instagram, Facebook, and TikTok to showcase her lash skills and products. Her creative content and engaging presence attracted an ever-growing following, breathing new life into her business. The power of social media catapulted into the spotlight, transforming her once struggling venture into a flourishing enterprise.

The road to success has not been smooth, but Shaney is quick to acknowledge that her achievements are a result of immense support from her family. Her parents have been pillars of strength, guiding her into the world of entrepreneurship from a young age. They even provided her with a dedicated room to conduct her lash business. With their unwavering support and mentorship, Shaney learned the ropes of running a business and developed the skills to navigate the challenging waters of entrepreneurship.

As a young woman with a fierce entrepreneurial spirit, Shaney is driven by a passion for her craft and the desire for financial independence. She envisions a future where she can enjoy a comfortable life while doing what she loves most. Shaney firmly believes that hard work, a unique approach, and the refusal to conform to societal norms are essential ingredients for establishing a successful company.

To retain her ever-growing clientele, Shaney employs loyalty cards and enticing promotions, ensuring that her customers return for the exceptional services she provides. Her commitment to customer satisfaction has earned her a loyal fan base and glowing reviews, further fueling the growth of

Shaney’s success story is a testament to the bravery and determination of a young woman who dared to dream big and seized every opportunity that came her way. From her early days as a teen worker to her present position as a fearless entrepreneur, Shaney Yeo’s journey continues to inspire and uplift those around her. As she continues to shine, she sets an example for others to follow – proving that with passion, courage, and hard work, dreams can indeed become reality.

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