Master Flooring & Timber Pte Ltd has steadily grown to become a trusted name in the flooring industry since its incorporation on 13th September 2018. Specializing in vinyl flooring, the company has built its reputation by offering both supply and installation services for residential and commercial projects. Beyond providing top-quality materials, the company ensures a seamless customer experience through personalized consultations, expert maintenance tips, and reliable repair services.
One of the key figures driving the company’s success is Ms. Patricia, who brings a unique perspective to the business. Initially a customer, Patricia was exploring flooring options for her home during the COVID-19 pandemic when she discovered Master Flooring. Impressed by their affordability, wide product selection, and excellent workmanship, she chose the company for her home renovation. Her positive experience sparked a vision for potential growth of the company, prompting her to join the founder as a business partner. Though new to the flooring industry with zero background knowledge in this industry, Ms. Patricia’s determination led her to quickly learn the trade by shadowing her partner on- site and subsequently tackling projects independently – a bold step that helped her gain hands-on expertise and earn respect in the field.
With Ms. Patricia’s entry into the business, Master Flooring underwent a significant transformation. Recognizing the importance of a strong brand identity, she rebranded the company with a sleek new logo inspired by her favourite brand, Chanel. The design reflects the company’s commitment to offering timeless, high-quality solutions. This rebranding, combined with a focus on customer satisfaction and affordability, has positioned Master Flooring as a go-to provider for vinyl flooring in Singapore.
Master Flooring takes pride in its ability to deliver efficiently, boasting a stockpile of 8,000 sqft of flooring materials readily available in Singapore. This substantial inventory eliminates the need for customers to wait for overseas shipments, a process that can often lead to lengthy delays. This readiness ensures that projects can be started and completed promptly, making the company an even more appealing choice for time- sensitive renovations.
The company’s services are designed to cater to the needs of modern homeowners and businesses. From vinyl flooring to balcony decking, cement work, bathroom and air- conditioning refurbishments, and wall panel installations, Master Flooring offers a comprehensive suite of renovation solutions. Their efficient processes ensure that most projects are completed in just one day, with no hacking required—making them a popular choice for busy clients.
What sets Master Flooring apart from competitors is their hands-on approach. Ms. Patricia and her partner personally oversee site visits and assist customers at their showroom, ensuring each client receives expert guidance tailored to their needs. Their in-house trained installers are skilled at delivering impeccable workmanship, and the company maintains rigorous quality control standards. Unlike many competitors, Master
Flooring prioritizes trust and customer satisfaction by providing strong after-sales support, including a 15-year warranty.
Affordability without compromise is a cornerstone of Master Flooring’s philosophy. By keeping overhead costs low and sourcing materials competitively, the company ensures that its pricing remains accessible while maintaining the highest quality standards. This dedication to value has helped them earn the trust of countless clients, many of whom come through word-of-mouth referrals and glowing online reviews.
As part of their mission to grow and innovate, Master Flooring continuously explores new technologies and trends in the renovation industry. They have launched a user-friendly website where clients can browse their offerings with ease, and they frequently update their product range to meet evolving market demands. Their commitment to sustainability and innovation ensures they stay ahead in an increasingly competitive industry.
The company’s journey has been marked by several milestones. One of their most memorable achievements was completing an 8,000 sqft commercial project in Kranji, a testament to their capability to handle large-scale endeavours. Expanding their services beyond vinyl flooring has also been a rewarding experience, reflecting their adaptability and dedication to client satisfaction. Positive feedback, repeat business, and client referrals continue to fuel their motivation and validate their efforts.
At the heart of Master Flooring’s success is its tight-knit, family-like team. Operating as a lean but efficient unit, they emphasize open communication and collaboration. Their positive work culture fosters a sense of shared purpose, and they celebrate milestones together, ensuring every team member feels valued.
Looking ahead, Master Flooring aims to strengthen its market presence by expanding its product range, building stronger relationships with clients, and continuing to provide modern, affordable renovation solutions. They aspire to be the top choice in Singapore for vinyl flooring and beyond, making home and office transformations accessible to everyone.
In an industry often defined by fierce competition, Master Flooring & Timber Pte Ltd stands out as a company driven by passion, innovation, and a relentless commitment to its customers. With a clear vision for the future and a dedication to excellence, they are poised to leave a legacy in the world of flooring and renovation.
