In the heart of Singapore’s bustling CBD area, Monostudio stands as a beacon of simplicity and elegance, offering a haven for those seeking top-notch beauty services. We recently had the pleasure of sitting down with Yoyo, the visionary Director of Monostudio, to delve into the story behind this burgeoning beauty empire.
Yoyo’s journey to entrepreneurship began with an unexpected twist – a transition from being a Japan Airlines flight attendant to becoming the driving force behind Monostudio. During the challenging times brought on by the COVID pandemic, Yoyo seized the opportunity to establish a home-based beauty business, creating an additional income stream while sharing her passion for beauty.
Drawing inspiration from her days in Japan Airlines, where customer service was paramount, Yoyo envisioned Monostudio as a sanctuary of excellence. Her commitment to maintaining high service standards is evident in the meticulous training of her team. Each of the seven artists at Monostudio embodies a shared dedication to providing an unparalleled customer experience.
Starting as a home-based business presented its own set of challenges, exacerbated by COVID restrictions. Yoyo navigated these hurdles with patience and a steadfast belief that, with time, the obstacles would dissipate. Her journey to Korea for advanced training faced tedious restrictions, but her resilience prevailed.
Monostudio aspires to be a beauty giant in Singapore, setting trends and becoming a household name before expanding internationally. Yoyo envisions her company as a trendsetter, with the entire team regularly traveling to Korea to absorb the latest beauty trends and innovations.
Not content with current accomplishments, Monostudio has ambitious plans on the horizon. Yoyo intends to open a dedicated store for scalp micropigmentation, showcasing their expertise in this innovative field. Moreover, within the next 3-5 years, Monostudio aims to spread its wings to Taiwan and Thailand, marking its global footprint.
Yoyo attributes her success to the collaborative efforts of her team. From the solo beginnings to a thriving business, she emphasizes the importance of compassionate leadership and a willingness to step out of one’s comfort zone.
Despite being a young company, Monostudio has swiftly gained recognition. Transitioning from a home-based setup to a prime CBD location within just three years is a testament to their success. The studio’s culture, described as friendly and familial, contributes to clients feeling at ease, treated not just as customers but as friends.
Monostudio stands out from competitors through its warm and homely ambiance, coupled with expert staff who exclusively focus on one or two treatments. Regular training trips to Korea ensure a continuous learning curve, keeping their services cutting-edge. Referral programs and gift vouchers further enhance their client retention strategies.
Efficiency is ingrained in Monostudio’s operations, with a well-organized appointment system and team members taking accountability for their roles. Maintaining cleanliness and professionalism is a shared responsibility, fostering a positive environment for both staff and clients.
The brand name, “Mono,” signifies singularity and simplicity, mirroring the studio’s commitment to natural and uncomplicated beauty. The color theme of white, beige, and cream echoes the desire for clients to feel as if they’ve acquired a second skin after their treatments.
In the radiant glow of Monostudio’s success, Yoyo and her team continue to redefine beauty standards, one satisfied client at a time. As they venture into the future with bold expansion plans and unwavering dedication, Monostudio’s commitment to simplicity, excellence, and genuine connection remains at the forefront of their journey.
