Optimus Auto Trading: Singapore Prestige 100 Award and Top Business Service And Quality Award 2023/2024


In the realm of automobile trading, there exist forward-thinkers who not only adeptly navigate the dynamic landscape but also play a pivotal role in shaping its future. Today, we take great pleasure in introducing Mr. Koh, the Director of Optimus Auto Trading, as one such trailblazer. His progression from specializing in the export of used cars to now encompassing both used and new car exports on a global scale is a clear testament to his steadfast dedication to innovation, customer-centric values, and adaptive business strategies.

Mr. Koh’s journey began in 2006 when he entered the used car export business. However, the industry landscape shifted dramatically in 2012 when the Certificate of Entitlement (COE) price surged to $90,000, making it an uphill battle for exporters to acquire cars. Many in the industry were forced to switch gears, but Mr. Koh saw this as an opportunity.

Rather than succumbing to the challenges, he reached out to his existing customer base, forging a genuine connection with them. This connection allowed him to weather the downturn and continue his business. It was during this tumultuous period that the seeds of Optimus Auto Trading were sown.

Inspiration can come from various sources, and in Mr. Koh’s case, it was the experience he had gained over the years. Having been in the industry for an extended period, he was quick to recognize the shifts in market dynamics. The surge in COE prices and the challenges of finding used cars prompted him to explore new avenues.

Motivated by inspiration, he expanded his business from dealing in used cars trading to both used and brand new cars trading to overseas market.

With the support of his wife and brother, Optimus was established in 2017. Thanks to the backing of their customers, employees, and suppliers, the company has evolved into its current successful state.

Director of Optimus Auto Trading, Mr Koh

The road to success is often paved with obstacles. For Mr. Koh, the initial difficulties revolved around increased competition and the COE price hike. However, his determination to create unique value for customers led him to new horizons.

Mr. Koh ventured into the electric vehicle (EV) market, establishing partnerships with charging point operators and collaborating with condominiums to set up EV charging facilities. This innovative approach not only set Optimus Auto Trading apart but also contributed to the global shift towards sustainable transportation.

Optimus Auto Trading’s core objectives are clear and unwavering – to provide a positive client experience by consistently focusing on building trust. Mr. Koh envisions his company as the preferred choice in Singapore and around the world, and he’s well on his way to achieving that vision.

In discussing future endeavors, Mr. Koh articulates his vision for broadening the company’s reach, increasing market share, and enhancing social responsibility. The company aims to establish representative offices in China, Korea, Indonesia, and Africa. Simultaneously, their dedication to procuring essential goods for the elderly and less fortunate in Singapore reflects their commitment to making a positive societal impact.

Mr. Koh attributes his success to his love for cars, unwavering dedication, determination, teamwork, integrity, and sound business ethics. When it comes to motivation, you can count on him to work tirelessly and not give up easily once he sets his mind to something.

In his opinion, the key to a successful company lies in having a clear vision and mission, understanding international markets, being innovative and adaptable, providing excellent customer service, effective website branding, and uniting the team under a shared vision and goals.

Optimus Auto Trading has achieved recognition as one of the largest and most reputable exporters in Singapore. Their positive relationship with the market and the trust they’ve gained from suppliers are particularly satisfying milestones.

In a market where many companies offer similar products, Mr. Koh emphasizes the importance of focusing on the target audience and delivering reliable, exceptional customer service. A proven track record is the cornerstone of their reputation.

The company’s strengths lie in its skillful workforce, strong reputation, and global presence. However, they face challenges in relying heavily on suppliers and finding skilled personnel with export sales experience.

In pursuit of growth, Mr. Koh seeks to build strategic partnerships in more countries, transforming opportunities into concrete accomplishments.

In a world where economic conditions are uncertain and regulations are in flux, businesses face constant threats. For Optimus Auto Trading, the answer lies in understanding the total cost of each car and digitizing their operational processes for enhanced efficiency.

Optimus Auto Trading prides itself on a company culture that resembles a close-knit family. Regular interaction, bonuses for good performance, and company-wide gatherings contribute to a supportive and cohesive work environment.

We couldn’t conclude our conversation without shedding light on the inspiration behind the brand name. Mr. Koh’s son, a fan of Optimus Prime, contributed to the name’s selection. Optimus Prime, a powerful leader in his realm, mirrors the company’s values of strength, leadership, and a positive connotation.

In the ever-evolving world of automobile trading, Optimus Auto Trading stands as a beacon of innovation, adaptability, and customer-centricity. With a clear vision and the unwavering commitment of Mr. Koh, it’s evident that the company’s journey is just beginning. They are poised to continue making waves, setting a shining example for the industry.

Back To Top