In the bustling world of modest fashion, Qool Muslimah stands out as a beacon of innovation, dedication, and heartfelt craftsmanship. Co-founded by childhood friends Ima and Ira, the Singapore-based company has woven a narrative of success in the realm of Muslimah prayer wear, leaving an indelible mark on the industry.
The journey began during a casual meet-up between Ima and Ira, two friends residing in different corners of the world—Singapore and Indonesia. As avid collectors of telekung or mukena, their frustration with the lack of a perfect prayer garment in the market ignited the spark that led to the birth of Qool Muslimah (QM).
Driven by the quest for a comfortable, chic, and practical telekung that blended elegance with functionality, Qool Muslimah emerged as the answer to their prayers. The brand’s signature product, a 2-piece silky telekung, comes in an array of pastel and bold colors, showcasing the commitment to diversity in both design and style.
Qool Muslimah faced initial hurdles in sourcing the ideal material and finding the right producer for their product. Tirelessly searching through markets in Jakarta and Bandung, the co-founders explored numerous suppliers before finding the perfect match. Multiple design trials ensued, each one bringing them closer to the vision they had for their unique telekung.
The key to overcoming these obstacles lay in persistence, perseverance, and the unyielding support of the partners. Their shared commitment to excellence in both product design and material selection fueled the journey towards crafting the perfect telekung.
Qool Muslimah aspires to be the preferred provider of Muslim/Muslimah prayer wear, modest wear, and prayer accessories globally. While headquartered in Singapore, the heart of Qool Muslimah beats in Indonesia, where all products are meticulously crafted on the outskirts of Bogor, West Java. The brand has expanded its reach to Indonesia and Malaysia, with plans to explore the American market.
Qool Muslimah is not just about business; it’s about building a community and giving back. The company donates regularly to an orphanage in Indonesia and contributes telekungs/mukenas to mosques, malls, and offices. Their commitment to environmental sustainability is reflected in their eco- friendly practices, from recyclable packaging to supporting recycling initiatives.
What sets Qool Muslimah apart from its competitors is their commitment to personalization. Every product is personalized with the customer’s name or a meaningful saying, reflecting the brand’s dedication to creating a unique connection with its clients. The company’s vantage point lies in its experience, recognizing the significant potential for growth in the Muslimah prayer wear market.
As a small, agile company, Qool Muslimah’s strength lies in its ability to swiftly adapt to market trends and customer demands. However, the challenge of scaling up remains, yet the founders are confident that time will bring the benefits of economies of scale. Identifying opportunities in specific markets and countering threats from copycats by continuous innovation and creativity define the brand’s strategic approach.
Careful budgeting, efficient supply chain management, and close collaboration with suppliers ensure Qool Muslimah’s products are competitively priced without compromising on quality. Operational efficiency is a guiding principle, with market testing preceding the introduction of any new product line. Staff performance is incentivized through goal-setting and financial rewards, fostering a culture rooted in friendship and customer satisfaction.
Qool Muslimah’s journey has been marked by noteworthy achievements, including participation in prestigious events like Singapore Modest Fashion Weekend in 2020 and Celebfest. Selected as part of Prestige 100, the brand takes pride in witnessing the positive impact on its home-based tailor community and the recognition received from customers during various events, even amidst the challenges posed by the pandemic.
Looking ahead, Qool Muslimah plans to expand its product selection to include kaftans, head scarves, men’s prayer mats, and more. The brand’s sights are set on global expansion, with plans to reach Malaysia, Brunei, and explore the American market.
In conclusion, Qool Muslimah’s story is one of passion, perseverance, and friendship, all interwoven into the fabric of elegant and functional prayer wear. As the brand continues to evolve and innovate, it remains steadfast in its commitment to delivering excellence, one personalized prayer garment at a time.
