Shun Li Pte Ltd: Singapore Prestige 100 Award and Top 50 Interior Design Award 2023/2024

Step into the world of interior design and renovation with Shun Li Pte Ltd, an esteemed company founded by Mr Goh Wei Seng. Specialising in interior design services targeted towards HDB, condos, and landed properties, the company caters to a diverse clientele. With a focus on delivering top-notch services and creating dream homes for their clients, Shun Li has become a name synonymous with excellence in the interior design industry.

The journey of Shun Li began during the challenging times of the COVID-19 pandemic. Previously involved in carpentry supplies and collaborating with other interior designers, Mr Goh Wei Seng decided to take the leap and establish Shun Li Pte Ltd during the pandemic. The desire to witness the immense satisfaction that comes with completing a renovation project and creating dream homes for people fueled his entrepreneurial spirit. Leveraging their expertise, they ventured into in-house carpentry services, setting themselves apart from other interior design firms. With their carpentry factory in Malaysia, Shun Li enjoys unmatched flexibility and cost efficiency, a significant advantage that translates into better service and craftsmanship for their clients.

The inspiration behind Shun Li’s business concept lies in their commitment to bring joy to their clients. With a sincere heart and a strong sense of integrity, they aim to deliver excellence in every project they undertake. The company’s mission revolves around providing exceptional service and helping clients achieve their dream homes with personalised designs that cater to their unique preferences and needs.

Undoubtedly, the early days of Shun Li presented challenges, particularly in a new industry with unfamiliar protocols. The additional hurdle of dealing with manpower scarcity during the COVID-19 period, as overseas workers faced travel restrictions, further compounded their difficulties. However, in the face of these adversities, the team at Shun Li displayed unwavering determination and a resilient attitude that set them apart.

To overcome these obstacles, the team harnessed the power of teamwork and camaraderie, supporting each other and learning from one another’s expertise. They realised that collective effort and mutual support were essential to thriving in such trying times. Embracing a spirit of constant improvement, they decided to embark on courses to enhance their interior design knowledge. This forward-thinking approach ensured they remained at the forefront of the industry, equipping them to meet the unique challenges that came their way. By honing their skills and expertise, Shun Li transformed their initial challenges into opportunities for growth. They were able to adapt swiftly to the changing market dynamics, staying committed to providing unparalleled service to their valued clients. Their proactive approach and willingness to learn not only helped them weather the storm of uncertainties but also strengthened their position as a trusted name in the interior design and renovation industry.

Mr Goh Wei Seng, Founder of Shun Li Pte Ltd

The key to Shun Li’s success lies in their sincere heart (诚信) and dedication to their client’s satisfaction. Their driving force comes from the joy of helping people achieve their dream homes. With a focus on never giving up, staying open to learning, and facing difficulties head-on, Shun Li has become a trusted name in the interior design and renovation realm.

As they continue to grow and expand, Shun Li envisions reaching out to clients in Singapore and Malaysia, with plans to extend their services to other Asian countries. Their commitment to customer satisfaction is reflected in their lifetime warranty for carpentry and their unique offering of free check-ups and fixes for clients’ homes every six months, a service that sets them apart from others in the market.

To enhance its brand visibility and promote its exceptional services, Shun Li employs various marketing channels, including active participation in prestigious exhibitions and targeted radio advertisements. By showcasing their expertise at expo exhibitions and strategically leveraging radio platforms, Shun Li effectively reaches a wide audience, fostering heightened awareness of their unparalleled services and industry-leading proficiency.

In conclusion, Shun Li Pte Ltd embodies a perfect blend of passion, dedication, and expertise, creating dream homes and fulfilling the aspirations of their valued clients. With a focus on personalised designs, reliability, and customer satisfaction, Shun Li has firmly established itself as a leading interior design and renovation company. As they strive to bring joy and excellence to more clients in Singapore and beyond, Shun Li Pte Ltd remains committed to transforming spaces and turning dreams into reality.

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