Since its inception in 2013, MICE Depot Pte Ltd has carved a distinctive niche in Singapore’s highly competitive events and exhibitions industry. What began as the vision of founder Mr Francis Tan has evolved into a thriving enterprise under the dynamic leadership of Ms Rachel Koh, the current Managing Director and former protégé of Mr Tan. Today, MICE Depot stands as a testament to innovation, consistency, and a deep-rooted commitment to client satisfaction.
Specialising in end-to-end event management services, MICE Depot has a clear focus on corporate clients—spearheading conferences, exhibitions, product launches, and bespoke corporate experiences. The company distinguishes itself by going beyond event execution to deliver experiences that are memorable, meaningful, and meticulously managed. From conceptualisation to completion, every event is treated with precision and passion.
“Our mission is simple—prioritise our clients and our people,” shares Ms Koh. “Everything else flows from there.”
Ms Koh stepped into the leadership role not only to continue the legacy left by her mentor but to elevate it. The journey, however, was not without its early challenges. Like many startups, MICE Depot grappled with finding the right talent, training them, and ensuring team alignment with the company’s mission.
“What we needed were not just skilled individuals, but committed ones,” Ms Koh recalls. “It took time to build that team of people who genuinely care about the craft and our clients.”
This emphasis on building a people-first culture has paid off. Today, the team is a core strength of the company and a major contributor to its success.
MICE Depot’s approach to business is deeply personal. The company culture thrives on open communication, mutual respect, and shared goals. A strong open-door policy fosters transparency and ensures every team member feels heard and valued.
“We care about our people just as much as our clients. When our people thrive, our events thrive,” Ms Koh explains.
This culture of care extends to staff development as well. Departments are structured to align with individual interests and strengths, empowering employees to grow in roles that best suit them.
While headquartered in Singapore, MICE Depot’s footprint extends across the region and beyond. With an operational office in Bangkok and associates stationed globally, the company has successfully executed high-impact events across Asia Pacific. Its international presence is a reflection of its ambition: to become the leading event agency not just in Singapore, but in Asia.
Even with global aspirations, MICE Depot remains committed to maintaining the high standards and personalised service it is known for.
What truly sets MICE Depot apart is its mantra: “We do not just meet expectations—we exceed them.” This customer-centric philosophy is embedded in every facet of the business, from strategy and planning, to execution and post-event debriefs.
The company leverages proprietary tools, innovative tech such as AI, and deep human behavioural insights to better understand client needs and deliver tailored solutions. Their ability to adapt on the go, backed by a robust contingency framework, ensures precision execution—even in the face of unforeseen challenges.
MICE Depot is also a forward-thinking player in sustainability. Having achieved the Bronze Singapore MICE Sustainability Certification (MSC), the company demonstrates their commitment to eco-conscious event practices. This includes upcycling custom-built exhibition booths and prioritising easily transportable materials for all events. Its sustainable policies are not mere add-ons but integral to the planning process—reinforcing the brand’s role as a responsible industry leader.
“We view sustainability not just as a strategic advantage but as a responsibility,” says Ms Koh.
Ms Koh attributes the company’s success to trust—built meticulously with clients and among staff over the years. The loyalty MICE Depot enjoys today is the result of consistent, reliable service and a relentless drive to go above and beyond.
“There’s nothing more rewarding than seeing a flawlessly executed event and knowing we were part of something bigger than ourselves,” she reflects.
From securing repeat clients to growing a passionate team and expanding regionally, MICE Depot’s journey is marked by milestones that showcase its excellence. Each event executed to perfection and each staff member’s growth serve as testaments to what the company stands for.
The vision for MICE Depot’s future is ambitious yet grounded. The company aims to lead the industry by setting higher standards and reshaping what excellence in events means. Whether through expanding services, investing in new technologies, or nurturing the next generation of events professionals, MICE Depot is poised for continued growth.
When asked what keeps her motivated, Ms Koh’s answer is clear: “It’s knowing we make an impact—on our clients, on our staff, and on the industry. That’s what drives us.”
MICE Depot Pte Ltd is more than just an event agency. Under the leadership of Ms Rachel Koh, it has grown into a symbol of reliability, creativity, and innovation. With a strong foundation built on people, passion, and purpose, the company continues to transform the events landscape in Singapore and beyond—one extraordinary event at a time.
