In a competitive and often fast-paced interior design industry, Hatch Design Studio Pte Ltd is carving a distinct path marked by craftsmanship, trust, and heartfelt service. Founded by seasoned designers Mr Daniel Tiunh and Ms Amanda Ng, the boutique firm has swiftly become a name synonymous with quality, attention to detail, and a warm, family-like company culture that infuses every project with purpose and passion.
With over a decade of design experience under their belts, Mr Daniel and Ms Amanda set out to challenge the industry norms they had grown accustomed to. “In the past, many companies we worked at prioritized quantity over quality,” they recall. Driven by a vision to elevate the customer experience and creative execution, Hatch Design Studio was born—aptly named to symbolize a new beginning, not just for its founders, but for every client stepping into their newly transformed homes.
Hatch Design Studio specializes in residential and condominium interior design, bringing to life serene, functional spaces that embody a refined aesthetic. Their signature style, inspired by Wabi-sabi and Muji philosophies, resonates deeply with clients who value simplicity, natural textures, and emotional warmth in their living spaces.
The journey, however, wasn’t without its early hurdles. As a young firm, one of their biggest challenges was earning the trust of clients. “Referrals played a huge role in helping us build our portfolio and credibility,” Mr Daniel shares. Today, client trust remains the cornerstone of their success—bolstered by a reputation for transparency, quality workmanship, and timely delivery.
From a modest team of eight, Hatch Design Studio is poised for thoughtful growth. Mr Daniel and Ms Amanda envision expanding their team to 20 or 30 members—large enough to accommodate more projects, yet small enough to maintain their closely-knit, family-like culture. Their operational philosophy is one of sustainable growth, where every new hire, project, and milestone is aligned with their core values.
The team meets weekly to exchange ideas, share lessons, and undergo continuous training—ensuring that creativity and learning remain central to their culture. Ms Amanda notes, “Each team member has their own role, but we always come together to deliver the best possible experience for our clients.”
What sets Hatch apart is not just their impeccable design taste, but the innovative ways they enhance the customer journey. Leveraging software that generates fast-turnaround 3D renderings, clients can visualize their dream homes early in the process—bridging the gap between vision and reality with clarity and confidence.
The studio’s commitment to operational efficiency is rigorous yet thoughtful. Every quotation undergoes internal review before presentation to clients, ensuring consistency, fair pricing, and clear communication. Their supplier network is carefully vetted, and quality control remains non-negotiable. Mr Daniel and Ms Amanda personally visit renovation sites for random checks, a testament to their hands-on approach and dedication to excellence.
Their competitive edge lies in delivering high-touch service without compromise. Unlike many firms, Hatch Design Studio adheres strictly to project timelines and prides itself on its transparent pricing— “no hidden costs unless there are changes in requirements,” Ms Amanda emphasizes. These values foster lasting client relationships and word-of-mouth referrals, a primary driver of their continued growth.
Despite being relatively young—only three years in operation—Hatch Design Studio has already begun making waves in the industry. They’ve earned recognition from property agents and are steadily building a portfolio that reflects both artistic vision and technical expertise.
Award recognition is a growing priority, not just for prestige, but as a validation of the team’s hard work and the joy they bring to their clients. “There’s nothing more fulfilling than seeing the final result of a project and the satisfaction it brings to homeowners,” says Ms Amanda.
While the company has yet to engage in community or charitable initiatives, Mr Daniel and Ms Amanda express a genuine interest in doing so in the future. Their focus now is on strengthening the brand and increasing their exposure through social media channels such as Instagram, TikTok, Xiaohong Shu (XHS), and Facebook—with Instagram and TikTok currently leading their marketing efforts.
Looking ahead, Hatch Design Studio sees opportunity in adapting to evolving design trends and refining their carpentry detailing. They’re also mindful of the competitive pressures in the market—particularly from firms offering low-cost services. Still, they remain confident in their differentiated value proposition: a client-first mindset, superior service, and design that stands the test of time.
Every great brand starts with a powerful story, and Hatch Design Studio is no exception. Born from a desire to create—not just spaces, but experiences—the company continues to thrive by honouring its founding values. Through every renovation, every conversation, and every decision, Mr Daniel and Ms Amanda bring their clients on a journey of transformation, guided by empathy, precision, and creativity.
As they continue to grow, one thing is certain: Hatch Design Studio is not just designing homes—they’re crafting meaningful beginnings for people to build their lives around.
