In the heart of Singapore’s thriving beauty industry, Cloud9 Beauty Bar has carved out a unique niche with its sincere, client-first philosophy and unwavering commitment to quality. Since its incorporation on August 1st, 2021, the company has rapidly earned a reputation for offering facial and personal care treatments that blend professional expertise with warmth and integrity. Founded by Ms. Clara, an entrepreneur with a strong background in design and marketing, Cloud9 was born from a desire to create a beauty space that puts people over profit—where women could enjoy high-quality treatments without the pressure of hard-selling or long-term packages. In just a few years, the brand has not only achieved significant growth and customer loyalty but has also been honoured with the Prestige 100 Singapore Award 2025/2026 and the Top Business Service and Quality Award 2025/2026, solidifying its status as a rising leader in Singapore’s beauty landscape.
What truly sets Cloud9 Beauty Bar apart is its mission to offer premium beauty services in a pressure-free environment. The salon operates under a strict no-package, no hard- sell policy—an uncommon approach in the local industry, where upselling and commitment plans are often the norm. Clients walk into Cloud9 knowing they will receive honest recommendations, top-tier products sourced from Korea, and a level of personal care that reflects the team’s genuine dedication to their well-being. The salon also maintains a women-only policy, creating a safe, welcoming space for all, including hijabi clients who may seek greater privacy and comfort during their treatments.
Ms. Clara’s journey into the beauty services world began during the COVID-19 pandemic, when she operated an e-commerce business selling skincare products. But as restrictions began to lift, she felt a strong pull toward the in-person aspect of beauty care—the irreplaceable human connection that comes from face-to-face service. Driven by a lifelong passion for personal care and a keen awareness of the market’s over-reliance on sales tactics, she transitioned into building Cloud9 Beauty Bar as a sanctuary for authentic service. Despite the challenges of launching during Singapore’s heightened
alert period, when facial services were still restricted, Ms. Clara pressed on, relying on resilience, patience, and word-of-mouth referrals.
Instead of pumping capital into paid advertising, Cloud9 grew organically through platforms such as Instagram, TikTok, Lemon8, and XiaoHongShu. Every positive customer experience translated into trust, loyalty, and word-of-mouth marketing—proof that sincerity and service excellence can outperform traditional promotional strategies. The salon broke even within just six months of operations and has maintained a loyal client base ever since.
Beyond in-salon services, Cloud9 Beauty Bar has evolved into a comprehensive beauty brand. Through Cloud9 Academy, the company now trains aspiring professionals in facials, lash, and brow services, passing on its ethos of care and professionalism. This training arm allows Ms. Clara to empower others to succeed in the beauty industry while maintaining high standards across the sector. Simultaneously, Cloud9’s e-commerce platform offers home-care beauty products for clients seeking to maintain their skincare routine in between visits—further extending the brand’s value and accessibility.
Looking to the future, Ms. Clara envisions Cloud9 operating at least five outlets across Singapore and expanding internationally through franchising, with potential markets such as Bangkok on the horizon. This growth strategy is carefully underpinned by structured operational practices. Standard operating procedures, regular team meetings, and consistent performance reviews ensure that every outlet delivers a unified customer experience. Bulk product importing and quarterly financial reviews also allow Cloud9 to maintain premium quality while keeping services affordably priced.
At the heart of the company’s operations is a close-knit, family-like team culture. Ms. Clara believes that when staff are treated with respect and compassion, they naturally extend the same warmth to customers. Incentives and performance reviews are used not just to measure output, but to reward sincerity, attitude, and customer care. These values are core to Cloud9’s ability to retain clients—not through promotional gimmicks, but through meaningful relationships and consistent, heartfelt service.
Cloud9 Beauty Bar’s success is a reflection of Ms. Clara’s unwavering passion and clear- eyed leadership. Her long-term dream of opening an animal shelter has remained a quiet but powerful motivator behind her pursuit of success. Though the company has yet to formally launch community initiatives, her vision underscores the brand’s deeper purpose—to create good not just within the beauty space, but in the world at large.
Recognition has followed naturally. Winning both the Prestige 100 Singapore Award 2025/2026 and the Top Business Service and Quality Award 2025/2026 is more than a mark of business success—it’s a testament to the values, vision, and authenticity that have powered Cloud9’s growth. These achievements represent not just milestones, but the beginning of a broader mission to transform the way beauty services are experienced and delivered.
Cloud9 Beauty Bar is not simply a salon—it is a movement that champions honesty, comfort, and empowerment in an industry that often prioritizes sales over substance. From its carefully curated treatments to its inclusive and respectful environment, Cloud9 is elevating the standard for what modern beauty care can and should be. With strong foundations, a growing ecosystem, and a team rooted in sincerity, it’s clear that this is only the beginning for Ms. Clara and her remarkable brand.
