When it comes to transforming houses into homes, few understand the delicate balance between aesthetic elegance and practical functionality as well as Mr Bright Chou, Founder and Director of Curtain Talks and Grille Pte Ltd. Established in 2011, this company has quietly but confidently become a trusted name for curtains, drapes, and grilles tailored to local tastes.
Behind Curtain Talks’ rising success is not just a portfolio of well-designed home furnishings, but a story of serendipity, family ties, and an unwavering commitment to client satisfaction.
The inception of Curtain Talks was, in Mr Chou’s own words, “all by chance.” The story begins with his sister, an established curtain business owner in China. With her son studying in Singapore, she saw an opportunity in the island nation’s vibrant housing market and believed the curtain business could thrive there. Teaming up with her brother, Mr Chou—a former mortgage industry professional with a valuable network of contacts—they co-founded the company with a shared vision and complementary skillsets.
Though the curtain industry was new terrain for Mr Chou, his professional background and entrepreneurial acumen provided a sturdy foundation. However, he quickly learned that even with his sister’s experience, adapting to the Singapore market came with unique challenges.
“Despite having my sister’s experience, the learning curve was steep,” Mr Chou shares. “The preferences of Singaporean clients differ significantly from those in China. It took time—around two years—to find the right balance in materials and designs.”
The early days were defined by trial, observation, and adaptation. From sourcing the right fabrics to identifying local suppliers and tailoring designs to fit Singaporean sensibilities, every decision was made with meticulous attention to detail. It is this responsiveness to client needs that continues to set Curtain Talks apart in a competitive market.
Mr Chou attributes the company’s success to one simple but powerful principle: hard work, driven by a genuine passion to serve others. This philosophy is reflected in every customer interaction, where transparency reigns supreme.
“We’re upfront with pricing, no matter who the client is. We believe in fairness and honesty, and that builds trust,” he says. This no-surprise pricing model has not only endeared them to customers but also generated a robust base of referrals and glowing reviews, particularly on Google.
Unlike many profit-driven ventures, Curtain Talks focuses on delivering value, often operating within modest margins. “We’re not chasing high profits. It’s about striking a balance—giving clients quality at a reasonable price,” Mr Chou explains.
With a solid 14-year track record, Curtain Talks is now looking to the future with clear intent. One of the company’s most exciting directions is its push towards eco-friendly fabrics—a timely move aligned with global sustainability trends and increasing consumer consciousness.
“We’re planning to expand our line of eco products. It’s not just about aesthetics anymore—it’s about responsible choices,” says Mr Chou.
Though the company does not currently have international franchise plans, its focus remains firmly on deepening its presence and offerings within Singapore. Expansion, for Curtain Talks, is not measured in size alone but in the depth of service and innovation it can offer its loyal customers.
Curtain Talks prides itself not only on products but on its people and company culture. Mr Chou takes a hands-on approach, often being present on-site during installations to ensure the highest standards are upheld.
This dedication extends to the company’s internal practices. With in-house contractors, the business maintains full control over product quality and installation precision, ensuring seamless execution from consultation to completion.
“Our team is passionate. We don’t just sell curtains—we create environments that our clients feel proud to live in,” Mr Chou affirms. This dedication has cultivated a company culture centred around excellence, authenticity, and heart.
For Mr Chou, success isn’t measured by awards or accolades, but by the satisfaction reflected in his customers’ feedback. “When clients are happy, and they refer us to their friends or come back for more, that’s the best achievement,” he says.
Indeed, the company’s growth has been powered largely by word-of-mouth and its glowing 5-star reviews. These organic endorsements speak volumes about the quality and consistency Curtain Talks delivers.
Interestingly, the company’s name was inspired by BreadTalk, the well- known bakery chain. Just like the bakery brings comfort through fresh, thoughtfully made goods, Curtain Talks aims to bring warmth and personalization into every living space. It’s a brand that understands the emotional weight of a home, and delivers with heart.
Curtain Talks and Grille Pte Ltd isn’t just selling curtains. It’s shaping the way people live, one window at a time—through honest business practices, impeccable quality, and a sincere dedication to customer satisfaction. With Mr Chou at the helm, the future looks bright, draped in elegance and underpinned by a foundation of trust.
