CWX Watches, a distinguished player in the watch trading industry, has secured its place among the finest with two prestigious accolades: the Singapore Prestige 100 Award 2025/2026 and the Top Business Service and Quality Award 2025/2026. At the helm of this remarkable success is its founder, Mr. Desmond, whose unwavering passion for watches and dedication to excellence have propelled the company to new heights.
CWX Watches began as a dream fueled by Mr. Desmond’s lifelong passion for timepieces. A watch enthusiast and collector, Mr. Desmond initially started buying and selling watches individually, building a wealth of experience and insights into the market. Recognizing an opportunity to transform his passion into a business, he launched CWX Watches, offering clients not only high-quality watches but also exceptional service that stands out in a competitive market.
This foundation of passion has shaped CWX Watches into a company that values trust, integrity, and customer satisfaction above all else. Despite challenges such as limited initial capital and the absence of a physical storefront, Mr. Desmond’s determination and hard work ensured the company’s steady growth and success.
CWX Watches specializes in the buying, selling, and trading of luxury timepieces, providing a seamless experience for clients. The company’s appointment-based model and the requirement for deposits before physical viewing showcase a modern and efficient approach to business operations. These processes not only streamline transactions but also build trust and confidence among clients.
What sets CWX Watches apart from competitors is its commitment to fast, flexible, and reliable service. Customers frequently commend the company’s ability to provide competitive pricing and personalized attention, with over 1,000 positive reviews and numerous returning clients within just one year of operations.
Mr. Desmond’s leadership style is characterized by relentless hard work and hands- on involvement in every aspect of the business. His commitment to maintaining high standards has been instrumental in ensuring operational efficiency and client satisfaction. Working tirelessly without fixed hours, he exemplifies the determination required to establish and sustain a successful business.
The company’s core values—integrity, reliability, and exceptional service—are at the heart of its success. Mr. Desmond firmly believes that providing good service, offering reasonable pricing, and maintaining transparency with clients are essential ingredients for long-term growth and loyalty.
CWX Watches has achieved significant milestones in a short span of time. The ability to stock a minimum of 80 high-quality timepieces at any given moment reflects the company’s strong capital flow and growing customer base. The extensive variety of brands and models available ensures that clients always find a watch that suits their tastes and needs.
Looking ahead, Mr. Desmond envisions CWX Watches expanding its offerings to include more brands and varieties, catering to an even broader audience. He also aims to inspire and support other home-based licensed dealers, fostering a community of trustworthy and passionate watch traders.
Although currently focused on the local market, CWX Watches occasionally serves clients in Malaysia and the United States, laying the groundwork for potential international expansion in the future.
The recognition from the Singapore Prestige 100 Award 2024/2025 and the Top Business Service and Quality Award 2024/2025 is a testament to Mr. Desmond’s vision, perseverance, and commitment to excellence. These accolades honor not only the company’s business achievements but also its dedication to upholding the highest standards of service and integrity.
As CWX Watches continues to grow and innovate, it remains a shining example of how passion and determination can create a business that not only thrives in a competitive market but also earns the trust and loyalty of its clients. Mr. Desmond’s journey serves as an inspiration to entrepreneurs everywhere, proving that with hard work and an unwavering commitment to quality, success is always within reach.
