In a remarkable achievement for both the company and its founder, CWX Watches has recently been honored with the prestigious SME Excellence Business Award 2025/2026 and the Singapore Consumer Choice Award 2025/2026. These accolades not only reflect the company’s growth and reputation in the watch sales industry but also the unwavering dedication of its founder, Mr Desmond, whose passion, vision, and leadership have been integral to CWX Watches’ success.
Mr Desmond’s journey into the watch industry began not as a businessman, but as a passionate collector. His interest in watches, paired with his early experiences of buying and selling pieces individually, laid the groundwork for what would become CWX Watches. What started as a hobby soon blossomed into a thriving business, fueled by Mr Desmond’s commitment to providing exceptional service and a wide variety of timepieces to his customers. “I have always been interested in this business, and once a collector, I naturally transitioned into selling and trading watches,” he reflects.
This deep-rooted passion has been a guiding force, helping CWX Watches navigate challenges such as capital flow and market demand for various watch models, as well as the lack of a physical shop presence in Singapore. Despite these hurdles, Mr Desmond’s perseverance and hard work allowed the company to overcome these obstacles, ensuring customers received the service and attention they deserved, even without a physical storefront.
At the heart of CWX Watches’ success lies Mr Desmond’s clear vision: to provide the best service at the fastest speed. His dedication to customer satisfaction is not just a business goal, but a personal commitment. “When customers praise us and see them satisfied, that motivates me to keep pushing forward,” he shares. This customer-centric approach has resulted in more than 1,000 positive reviews and a significant number of returning clients in just one year of operation.
The company’s flexibility is also a key differentiator. Operating primarily through an appointment-based system, CWX Watches offers personalized service that ensures clients receive the attention they deserve. The business model, which involves a deposit before physical viewing, has enabled the company to offer faster, more efficient service while maintaining a competitive pricing structure. Mr Desmond’s hands-on approach ensures operational efficiency, as he personally oversees all aspects of the business, guaranteeing that standards are consistently met.
One of the challenges Mr Desmond faced early on was the lack of a physical shop. While many competitors have established brick-and-mortar stores, CWX Watches has thrived by embracing innovation. This includes the adoption of a flexible and efficient appointment system, a practice that sets them apart from competitors. “We focus on what matters—prices that are competitive, and services that are quick and reliable,” Mr Desmond explains.
Looking ahead, Mr Desmond envisions expanding CWX Watches by introducing more home-based watch businesses and continuing to build a robust network of licensed dealers. By diversifying the range of brands offered and providing more variety, he aims to further solidify the company’s position as a trusted name in the watch industry.
For Mr Desmond, the key to CWX Watches’ continued success lies in its commitment to integrity, reliability, and excellent service. “Good service, reasonable pricing, and integrity are essential to establishing a successful company,” he affirms. This ethos has not only earned CWX Watches accolades and recognition but has also established the company as a trusted name in the industry.
Mr Desmond’s leadership and innovative approach have undoubtedly left a lasting impact on the watch sales industry in Singapore. By providing flexible service options, maintaining competitive pricing, and offering a diverse range of products, CWX Watches has reshaped the landscape for watch retailers. With a strong commitment to excellence, the company is poised to continue its growth and maintain its reputation as a leader in the industry.
As CWX Watches celebrates its recent accolades, it is clear that the company’s future is bright under Mr Desmond’s visionary leadership. His passion, determination, and commitment to his customers have been the driving forces behind CWX Watches’ success, and there is no doubt that this is just the beginning of an even greater journey ahead.
