DRIM Korean Steak House has become a standout name in Singapore’s vibrant F&B landscape, earning the prestigious Singapore Prestige 100 Award 2024/2025 and the Top Business Service and Quality Award 2024/2025. At the heart of this success is Ms. Momo Mijoo An, the General Manager, whose leadership and vision have propelled DRIM to its position as a culinary landmark.
Located in the iconic Mandarin Gallery, DRIM Korean Steak House combines
traditional Korean culinary heritage with modern gastronomic innovation. The name “D’RIM” (Deu-rim 드림), meaning “Sincerely Yours” in Korean, reflects the restaurant’s ethos of presenting each dish with respect and sincerity. This commitment to
authenticity is evident in every aspect of the dining experience, from the premium ingredients used to the immersive ambiance that transports diners straight to Korea.
Ms. Momo Mijoo An’s leadership focuses on creating an elevated dining experience that blends cultural authenticity with a modern, upscale twist. By introducing smokeless charcoal grilling, DRIM has redefined the traditional Korean BBQ experience, emphasizing both taste and comfort.
Building a restaurant that sets itself apart in Singapore’s competitive F&B industry was no easy task. DRIM faced challenges such as securing a prime location in Mandarin Gallery and maintaining consistent quality across all facets of the dining experience.
Ms. Momo tackled these hurdles by prioritizing brand positioning and a commitment to customer loyalty. Initiatives like DRIM’s lifetime 10% discount program for new customers, coupled with word-of-mouth marketing and influencer partnerships, have played a crucial role in cultivating a loyal customer base.
What makes DRIM truly unique is its approach to interactive and immersive dining. By integrating premium meats and state-of-the-art grilling technology, the restaurant offers a distinctive experience where customers can cook their meals at the table. This attention to detail ensures every bite is cooked to perfection, elevating the social aspect of dining into a theatrical and memorable event.
DRIM also provides complimentary offerings, such as buckwheat pancakes, enhancing value and leaving a lasting impression on first-time visitors. This dedication to quality and innovation has garnered DRIM over 3,300 Google reviews, along with visits from notable personalities, including Korean celebrities.
Under Ms. Momo’s leadership, DRIM’s company culture thrives on collaboration, innovation, and a commitment to excellence. She emphasizes ongoing staff training, ensuring that employees are well-equipped to deliver the high standards of service that define the brand. Real-time feedback loops, clear role definitions, and continuous skills development form the backbone of DRIM’s operational efficiency.
The company’s fast-paced and growth-oriented culture attracts individuals passionate about their craft, creating a team dedicated to shared success.
DRIM Korean Steak House has celebrated significant milestones, including recognition in The Business Times and widespread acclaim from the dining community. Beyond Singapore, Ms. Momo envisions expanding the brand into key cities such as Tokyo, Seoul, and Hong Kong. By tapping into the global popularity of Korean cuisine driven by the Korean Wave (Hallyu), DRIM aims to bring its unique dining experience to an international audience.
In addition to geographic growth, DRIM plans to host collaborations with renowned chefs, further solidifying its reputation as a leader in premium Korean dining.
DRIM’s philosophy extends beyond the plate. By hosting Korean cooking workshops through its sister company, Let’s Yori, DRIM fosters cultural education and engagement. These initiatives, coupled with innovative marketing strategies and social media presence, ensure DRIM remains at the forefront of Singapore’s F&B industry.
The recognition of DRIM Korean Steak House with two prestigious awards is a testament to Ms. Momo Mijoo An’s leadership and vision. Her ability to balance tradition and innovation, combined with a relentless focus on customer satisfaction, has set DRIM apart as a culinary destination.
As DRIM continues to expand and innovate, it remains a shining example of how dedication, authenticity, and forward-thinking can transform challenges into opportunities, leaving an indelible mark on the F&B industry. Under Ms. Momo’s guidance, the future looks bright for this iconic brand.
