Elite Interior Design Pte Ltd, led by Creative Director Mr Yusri, has been honored with the Singapore Prestige 100 Award 2024/2025 and the Top 50 Interior Design Award 2024/2025. These accolades recognize the company’s commitment to functional, high-quality design that combines aesthetic beauty with practicality. Elite Interior Design is known for its dedication to creating living spaces that resonate with the clients’ visions while showcasing the company’s signature flair for detail and craftsmanship.
With over 15 years of experience in the interior design industry, Mr Yusri embarked on the journey of establishing Elite Interior Design with a desire to build beautiful homes and bring joy to his clients. Unlike many who open their firms with minimal industry exposure, Mr Yusri chose to invest significant time into honing his craft before stepping into entrepreneurship. His experience and expertise are the foundation of the company’s vision: creating exceptional living spaces that cater to the evolving needs of homeowners.
The company prides itself on a team of designers who all share a deep passion for interior design. Each staff member brings a unique creative flair, and the team even includes a full-time illustrator who helps clients visualize their dream spaces. This dedication to creativity ensures that every project undertaken by Elite Interior Design is infused with thoughtfulness, style, and innovation.
In the early days, Elite Interior Design faced challenges typical of a startup—working with a small team and relying heavily on referrals to secure projects. Initially, the company was made up of just Mr Yusri and his co-founder, but over time, it has grown. Rather than relying on traditional recruitment methods, Mr Yusri built his team through word-of-mouth recommendations and referrals from trusted friends and family. This approach has led to the formation of a cohesive team of six talented interior designers who share his passion for excellence.
The objective of Elite Interior Design is to elevate the standards of interior design. Mr Yusri believes that every day offers an opportunity for growth, both for himself and his team. He encourages his staff to continually upgrade their skills through courses and training, allowing them to stay updated with the latest trends and innovations in the industry. By cultivating a culture of continuous learning, Elite Interior Design remains at the forefront of functional and futuristic designs, always striving to deliver projects that delight their clients.
Looking ahead, the company has plans to open additional outlets locally and potentially expand into Malaysia, provided they find partners who share their integrity and passion for the craft. For Mr Yusri, expanding the business is not just about growth—it is about creating opportunities for talented designers to flourish and ensuring that the company leaves a lasting legacy for future generations of interior designers.
Mr Yusri attributes the success of Elite Interior Design to his unwavering passion for the craft and his commitment to nurturing his team. He finds immense satisfaction in seeing the joy on his clients’ faces upon project completion, as well as driving past homes that his company has transformed. This passion fuels his motivation to pursue success and create more opportunities for his staff.
In Mr Yusri’s view, discipline and integrity are the cornerstones of building a successful company. He places great importance on punctuality and delivering on promises, believing that integrity in every aspect of business leads to long-term success. This focus on discipline and honesty permeates the company’s culture, creating an environment where every project is approached with meticulous care and dedication.
What sets Elite Interior Design apart from its competitors is its commitment to a systematic, step-by-step approach to every project. The team operates like true interior designers, not contractors, and every step is taken with careful thought and precision. This meticulous approach ensures that each design reflects the company’s high standards and meets clients’ expectations.
The company is selective in its hiring process, ensuring that only those with the right motivation and passion join the team. Mr Yusri believes that passion, rather than just a desire for financial gain, is essential for creating exceptional work. This focus on building a passionate team has allowed Elite Interior Design to maintain the high quality of its projects and foster a culture of excellence.
Elite Interior Design has thrived on the power of referrals, which speaks volumes about the quality of its work. Mr Yusri and his team believe in going the extra mile for every project, ensuring that clients are not only satisfied but genuinely delighted with the final outcome. This dedication to exceeding client expectations has helped the company retain clients and attract new ones through word-of-mouth recommendations.
To ensure operational efficiency, the company employs systematic project management practices, including strict scheduling, proper documentation, and clearly defined roles. Different communication channels, such as dedicated project chat groups, are used to ensure that everyone is on the same page and that no detail is overlooked. This level of organization ensures that projects are completed on time and to the highest standards.
The culture at Elite Interior Design is built on mutual respect and collaboration. Mr Yusri fosters an environment where every team member is valued, and all are encouraged to support one another. Whether it’s helping a colleague with a design challenge or stepping in to meet a tight deadline, the team spirit is evident throughout the company. This culture of respect and camaraderie is a key factor in the company’s ability to deliver outstanding results.
The name “Elite” was chosen to reflect the company’s ambition to be among the best in the industry, not necessarily the biggest. Mr Yusri, having worked with one of the top interior design firms before founding Elite Interior Design, aims to produce talented designers who will carry forward the legacy of quality and innovation. The brand represents excellence, creativity, and a commitment to producing the best results for clients.
While the company does not actively market itself through traditional channels, its reputation has been built entirely on the strength of its work and the satisfaction of its clients. With a full workload driven by referrals, Elite Interior Design has consistently delivered projects that exceed expectations, cementing its reputation as a leading name in the industry.
The recent awards are a testament to the dedication, passion, and hard work of Mr Yusri and his team. Elite Interior Design continues to push the boundaries of what is possible in interior design, striving to create beautiful, functional spaces that leave a lasting impact on their clients. With plans for future expansion, a commitment to nurturing talent, and a focus on delivering excellence, Elite Interior Design is well- positioned to continue its journey of success and leave an enduring mark on the interior design industry.
