In a world where events and celebrations are often defined by their uniqueness and personal touch, Glittering Carousel Live Music (GC Live Music) has emerged as a beacon of creativity, professionalism, and heartfelt service. Specializing in live music entertainment, this Singapore-based company has carved a niche for itself by providing client-tailored music solutions that transform weddings and events into unforgettable experiences. With a journey that began as freelance singers and songwriters, GC Live Music has evolved into a recognized name in the live music industry, celebrated for its sincerity, innovation, and commitment to excellence.
In recognition of their outstanding contributions to the industry, GC Live Music has been honoured with the SME Excellence Business Award and the Top Business Service and Quality Award 2025/2026. These accolades are a reflection of their unwavering commitment to delivering exceptional service and their ability to exceed client expectations.
The story of GC Live Music is one of passion, perseverance, and a deep love for music. The name “Glittering Carousel” is a nod to the joy and nostalgia of a childhood carousel ride, symbolizing the happiness that music brings to people’s lives. The founders, who started as freelance performers, gradually noticed a growing demand for professional music services. What began as a humble endeavour to bring musicians together under one platform soon blossomed into a full-fledged business. They began by operating as an agent, where they created a website showcasing a diverse array of singers, emcees, and talents, allowing clients to handpick the perfect performers for their events.
The turning point came in 2013 when the team participated in wedding fairs. By showcasing tailored music packages to couples, they realized the potential of offering bespoke live music solutions. This marked the beginning of GC Live Music’s journey to becoming a trusted name in the industry. However, the road to success was not without its challenges.
Like many businesses, GC Live Music faced its share of obstacles. Raising awareness about the company in its early days was a significant hurdle. The COVID-19 pandemic further tested their resilience, as live music performances came to a halt. Yet, GC Live Music adapted swiftly by pivoting to live-streaming performances, ensuring that couples could still enjoy live music on their special day, even in the midst of restrictions.
Another milestone in their journey was the establishment of partnerships with venues like Wheeler’s Estate in 2016. Collaborating with F&B establishments to provide acoustic live bands not only expanded their reach but also showcased their ability to innovate and adapt to changing market dynamics. To enhance their marketing efforts, GC Live Music began creating and showcasing videos of their talents, establishing a strong online presence that resonated with clients.
At the heart of GC Live Music’s success lies a core value of sincerity. This principle guides every aspect of their operations, from performance to client interactions. The company’s vision is to create unforgettable and memorable events, a goal they have consistently achieved through their dedication and attention to detail. Their commitment to excellence has earned them notable achievements, including performing at high-profile events such as Artbox Singapore, Sentosa GrillFest, One Culture Fest, Porsche Car Launch, Opening of Carros Centre, and many more. They have also been the exclusive provider of live music at Changi Airport Terminal 2’s bistro bar, a testament to their reputation for quality and professionalism.
What sets GC Live Music apart is their ability to understand and fulfill the unique needs of their clients. Whether it’s recommending the perfect band for a wedding or accommodating unconventional requests like being live mannequins performing music in a retail window display, GC Live Music’s flexibility and creativity shine through. Their innovative approach extends to the use of QR codes at weddings, allowing guests to make song requests seamlessly – a feature that has been widely appreciated for its interactivity and convenience.
Client retention is another area where GC Live Music excels. By focusing on excellent customer service and maintaining high standards for their musicians, they ensure that every performance exceeds expectations. Their emphasis on professionalism, regardless of the audience size, has earned them a loyal clientele and a stellar reputation in the industry.
Beyond their commercial success, GC Live Music is deeply committed to giving back to the community. They regularly perform at old folks’ homes, bringing joy and entertainment to residents. Additionally, they collaborate with various organizations, churches, and schools, providing performances for events and school activities. This spirit of community engagement underscores their belief in the transformative power of music.
As GC Live Music looks to the future, their aspirations are as vibrant as their performances. Having successfully brought international talents like Priscilla Abby and Dr. Jason Leong to events such as Artbox, they aim to diversify their offerings by collaborating with more overseas partners and talents. While there are currently no plans to expand or franchise overseas, the company remains focused on enhancing their services by bringing in more talented musicians and partners.
Their incremental progress – from venturing into bistro bar collaborations in 2016 to expanding into larger-scale music festivals – serves as a testament to their relentless
pursuit of excellence. Each milestone is celebrated as a step toward greater achievements, driven by their passion for music and their desire to create magical moments for their clients.
As they continue to craft unforgettable moments through tailored melodies, GC Live Music stands as a shining example of how music can transform events into cherished memories. Whether it’s a wedding, a corporate event, or a community gathering, Glittering Carousel Live Music ensures that every note played is a reflection of their dedication, creativity, and love for what they do.
