My Reno Diary: SME Excellence Business Award (Top 20 Winners), Prestige 100 Singapore Award (Top 20 Winners) and Top 20 Interior Design Award 2024/2025

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In the vibrant and ever-evolving landscape of Singapore’s interior design industry, My Reno Diary (MRD) stands as a testament to innovation, dedication, and customer-centric values. Founded in 2016 by a team of passionate interior designers, MRD has quickly established itself as a leading player in the renovation sector, offering budget-friendly, high-quality renovation solutions. With its commitment to excellence and a unique approach to client relationships, MRD is not just a company; it is a trusted partner in creating dream spaces.

The inception of My Reno Diary was driven by the founders’ profound understanding of interior design and their desire to provide a one-stop solution for clients. With a background in interior design and a team of in-house contractors, MRD offers a comprehensive range of services, from conceptual design to full-scale renovations. This integrated approach ensures a seamless experience for clients, enabling them to transform their spaces into personalized sanctuaries.

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Branch Manager at MRD’s Ubi Show Room, Mr Sunny Lee

“Creating a fully furnished and budget-friendly space while maintaining quality has always been our goal,” says Sunny Lee, Branch Manager at the Ubi showroom. This commitment to affordability without compromising on quality is a cornerstone of MRD’s philosophy.

Like any entrepreneurial venture, MRD faced its share of challenges in the early days. Finding clients, managing cash flow, and dealing with inflation were significant hurdles. However, the team’s persistence and never-give-up attitude helped them navigate these obstacles. By fostering good relationships with suppliers and absorbing some costs, MRD managed to offer competitive pricing while ensuring high standards.

“We put a lot of effort into advertising and also relied heavily on word of mouth,” adds James Ching, Branch Manager at the Gambas branch. This dual strategy of robust marketing and leveraging client referrals played a crucial role in building a strong customer base.

One of MRD’s distinguishing features is its unique approach to client interactions. The company’s name, “My Reno Diary,” reflects its mission to provide clients with a sense of ownership and transparency throughout the renovation process. This diary-like experience ensures that clients feel included and informed at every stage, fostering trust and satisfaction.

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Branch Manager at MRD’s Gambas Show Room, Mr James Ching

“Our goal is to finish and exceed client expectations,” says Lee. “We believe in supporting our staff to maintain smooth operations and better our reputation.” Since its establishment, MRD has achieved significant milestones, including being recognized as one of the top 50 interior design firms in northern Singapore. This accolade is a testament to the company’s dedication to excellence and customer satisfaction. Additionally, the opening of a new branch at Ubi marks a significant step in MRD’s expansion plans.

Looking ahead, MRD envisions continued growth, with aspirations to become publicly listed and expand its presence both locally and potentially internationally. The company’s commitment to community engagement is also noteworthy, with initiatives such as charity events in poorer neighbourhoods and sponsorships reflecting its dedication to societal well-being.

Operational efficiency at MRD is underpinned by a robust Standard Operating Procedure (SOP) that ensures consistency and quality across all projects. The company places a strong emphasis on teamwork, open communication, and a shared vision, fostering a collaborative environment where innovation thrives.

“We believe in the importance of camaraderie and mutual support,” says Ching. This culture of togetherness and willingness to share ideas, even from newcomers, contributes to the company’s dynamic and adaptable nature.

In a competitive market, MRD differentiates itself through its sincere and transparent approach to customer service. By offering competitive pricing and ensuring no hidden costs, the company builds trust and long-lasting relationships with clients. The brand’s name and logo, designed to be catchy and memorable, further enhance its market presence and appeal.

My Reno Diary exemplifies the transformative power of good design and customer-centric values. Under the leadership of Sunny Lee and James Ching, the company has not only achieved notable success but has also set a benchmark for excellence in the interior design industry. With a clear vision for the future, MRD is poised to continue its journey of growth and innovation, creating spaces that not only meet but exceed expectations.

As My Reno Diary continues to expand its operations and impact, it remains a shining example of what can be achieved through hard work, a customer-centric approach, and a commitment to improving the quality of life for all. The company’s journey from humble beginnings to industry leadership is a compelling narrative of resilience, innovation, and unwavering dedication to excellence.

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