Olo.sg, a leader in the pet grooming industry, has been honoured with the Singapore Prestige 100 Award 2024/2025 and the Top Business Service and Quality Award 2024/2025. These accolades underscore the company’s unwavering commitment to innovation, quality service, and customer satisfaction under the visionary leadership of its Founder, Isaac, and Director of Operations, Carissa.
Isaac’s journey in the pet grooming industry began over a decade ago. Motivated by the desire to elevate the standards of pet grooming and transform public perception, Isaac sought to eliminate the negative connotations that once surrounded the profession. He envisioned a service where pets received the same level of care and attention that humans experience at a salon. “Why don’t pets deserve the same care and time? Why not have consultations before grooming, just like in a hair salon?” Isaac questioned. He emphasized the importance of understanding the owner’s lifestyle, their hopes for the grooming session, and the pet’s grooming history. “We wanted to move beyond just grooming,” Isaac explained. “We aimed to create a service where owners see us not only as their pet’s groomer but also as a partner in helping them care for their pets better.”
Olo.sg stands out in a crowded market through its relentless pursuit of innovation and excellence. The company has expanded its services to include OLO On The Go, a full-fledged pet transport arm, as well as daycare, boarding, and retail services, ensuring a holistic approach to pet care. This diversification reflects Isaac’s strategic vision of making Olo.sg a comprehensive, sustainable business that serves all customers and becomes a household name.
One of the early challenges Isaac faced was getting customers accustomed to Olo.sg’s pre- and post-consultation services, a concept relatively new to the industry. These consultations are integral to Olo.sg’s approach, ensuring that each grooming session is tailored to the specific needs of both the pet and the owner. “Our grooming sessions are a minimum of one and a half hours,” Isaac explained. “We take the time to assess the dog’s condition and make sure the grooming process is comfortable and not strained.” This dedication to thorough, individualized care gradually built a loyal clientele who appreciated the value and quality of Olo.sg’s offerings. “It took time for customers to understand our processes and the benefits, but persistence and quality service prevailed,” Isaac recounted.
Carissa joined Isaac shortly after Olo.sg was started and has been instrumental in its growth and success. As the Director of Operations, she manages the team, oversees the image of the salon, and handles all administrative aspects, including setting up the business infrastructure. Her role has been crucial in ensuring that the operations run smoothly and efficiently, allowing the company to maintain its high standards of service.
Isaac’s ambition extends beyond the current success of Olo.sg. He envisions a future with more salons and franchise opportunities, making Olo.sg’s superior grooming services accessible to a wider audience. The company’s franchise model is designed to minimize the operational burden on franchisees, allowing them to focus on their passion for pet grooming while Olo.sg handles the business aspects. Isaac emphasizes the importance of compassion, recognition of his team’s efforts, and not short-changing them, ensuring that every team member feels valued and motivated to contribute to the company’s continued success.
A significant factor in Olo.sg’s success is its employee-centric culture. Isaac and Carissa emphasize the importance of compassion and recognition for their team’s efforts. “Our team members are the pillars of our salon. Ensuring they feel valued and not overworked is crucial,” Isaac stated. The company fosters an open and flexible work environment, where communication is encouraged, and leadership is democratic.
Olo.sg is dedicated to continuous improvement, constantly innovating and refining its services based on customer feedback. The implementation of a comprehensive company handbook and an internal sales training channel ensures that all team members are well-equipped to provide exceptional service and embody the company’s ethos. Additionally, the establishment of a contact center to handle inquiries and feedback further enhances customer satisfaction.
The recognition of Olo.sg with the Singapore Prestige 100 Award and the Top Business Service and Quality Award is a testament to the company’s outstanding service and the visionary leadership of Isaac and Carissa. These awards celebrate not just past achievements but also the promising future of Olo.sg as it continues to set new standards in the pet grooming industry. Isaac’s passion, innovative spirit, and dedication to both his customers and team, alongside Carissa’s operational expertise and leadership, are the driving forces behind Olo.sg’s success. As the company grows and evolves, it remains committed to its core values of quality, compassion, and excellence, ensuring that every
