In Singapore’s competitive interior design landscape, one firm is redefining standards with a unique blend of honesty, creativity, and craftsmanship. Founded in April 2023, Renobook has swiftly made a name for itself as a boutique interior design company dedicated to delivering high-quality, client-centric renovation solutions. Though relatively young, the company’s strong design identity, disciplined culture, and customer-first approach have enabled it to rise above industry noise and become a trusted name in both residential and commercial interior design.
Renobook’s journey began not in a boardroom, but in a personal space—during the founder’s own home renovation. Frustrated by the lack of transparency and quality in the industry, founder Ms Juey Lim saw an opportunity to build something better. The vision? A design-led firm rooted in fairness, trust, and integrity. This commitment to creating beautiful homes at fair prices, free from hidden costs and subpar workmanship, became the foundation of Renobook’s philosophy.
Like many startups, Renobook faced its fair share of early challenges—lack of brand recognition, limited manpower, and competition from well-established players. Yet, instead of being discouraged, the team focused on one key differentiator: quality. By letting their work speak for itself and prioritising client satisfaction, the firm grew organically, driven by word-of-mouth referrals and returning customers.
Rather than scaling rapidly, Renobook chose to grow thoughtfully. Hiring remained selective, with all new designers undergoing an intensive three-month training program to ensure consistency, professionalism, and alignment with the firm’s high standards.
While Renobook’s core services focus on end-to-end interior design and renovation, the company offers far more than the standard fare. Clients benefit from personalised furnishing and styling recommendations, allowing them to fully realise their dream living or commercial spaces. Every project is customised, reflecting the client’s lifestyle, taste, and goals—ensuring each space is as functional as it is beautiful.
At the heart of Renobook’s continued growth is a simple yet powerful strategy: build genuine relationships. The company places a premium on transparency, open communication, and delivering on promises. This integrity-driven approach has earned Renobook multiple accolades, including recognition as one of the Top 50 Interior Design Firms, the SME Excellence Award, and the SG Consumer Choice Award—all achieved within a remarkably short timeframe.
Despite its fast rise, Renobook is just getting started. The firm envisions becoming one of Singapore’s leading interior design companies, recognised not just for aesthetics, but for honesty, professionalism, and innovation. Over the next five years, the company plans to take on more high-end and large-scale projects while refining internal operations and maintaining strict quality control.
While Renobook currently serves only the Singapore market, regional expansion is not off the table. Once the company solidifies its domestic presence, it may explore franchising or branching into neighbouring markets. However, any such move will be strategically timed to preserve the values and quality standards that define the Renobook brand.
Renobook isn’t just about designing walls and ceilings—it’s about improving lives. The company actively supports local initiatives that help families and communities enhance their living environments. This social responsibility, combined with its client-first mindset, showcases a holistic approach to business that extends beyond profit margins.
What truly sets Renobook apart is its unwavering dedication to quality over quantity. While other firms may chase high project volumes, Renobook focuses on craftsmanship, discipline, and personalised service. With a small but highly skilled team, the company ensures that every project receives the attention it deserves—from concept to completion.
Its innovative use of project management systems, streamlined workflows, and consistent client communication has helped drive operational efficiency, even with a lean team. Moreover, the company’s use of popular marketing platforms like TikTok, Instagram, and Facebook, along with strong client referrals, ensures a steady pipeline of clients who value thoughtful design and reliable execution.
As Singapore’s demand for high-quality, trustworthy interior design continues to grow, Renobook stands poised to lead the charge. With a strong foundation built on values, talent, and a clear vision, the company is well-equipped to not only meet market demands but to elevate the standard for what interior design should be.
In an industry often criticised for overpromising and underdelivering, Renobook’s honesty, transparency, and design excellence offer a refreshing—and much- needed—alternative. For clients seeking more than just a renovation, but a true transformation of space and experience, Renobook is proving to be the right choice, one project at a time.
