Nestled in the vibrant heart of Singapore, Stagelook Hair and Beauty has long been a cornerstone in the local beauty industry. Since its establishment in 2000, this distinguished salon has been synonymous with exceptional hairdressing, styling, and colouring services. In 2023, a new chapter began with the takeover by Ms Ng Kai Lin, known affectionately as Ms Faith, who stepped in as the new director. Under her leadership, Stagelook has not only continued to thrive but is now poised for even greater heights.
The story of Stagelook Hair and Beauty is deeply intertwined with family legacy. Originally founded by Ms Faith’s mother-in-law, the salon has always been a family-run business. Ms Faith, who took over the reins in 2023, was driven by a desire to step out of her comfort zone and embrace new challenges. “I wanted to honour my mother-in-law’s legacy while bringing in fresh perspectives and innovations to the business,” she shares.
Transitioning into the role of director was not without its challenges. Ms Faith had to immerse herself in the world of hairdressing, completing a foundational course to understand the nuances of the business. Dealing with a diverse clientele also presented its unique set of challenges. However, Ms Faith’s approach to learning
—through observation and hands-on experience—enabled her to quickly adapt and excel.
Ms Faith’s primary objective for Stagelook is to increase revenue and expand the salon’s footprint. “Expansion is on the horizon, but our immediate focus is on enhancing our services and growing our customer base locally,” Ms Faith explains.
Community involvement is a cornerstone of Stagelook’s ethos. The salon regularly donates food to the elderly in Redhill and provides mooncakes during the Mooncake Festival. These initiatives reflect Ms Faith’s commitment to giving back to the community and fostering a sense of social responsibility within the company.
Ms Faith attributes much of the salon’s success to the unwavering support of her mother-in-law and the dedication of her experienced staff. “Having a supportive family and a skilled team is crucial. It’s their hard work and passion that drive the salon forward,” she notes. This support system has been instrumental in navigating the business through various phases of growth and development.
Stagelook distinguishes itself from competitors through its affordable pricing strategy, ensuring that clients receive high-quality services at reasonable rates. “We believe in providing value for money. Our goal is to ensure that every client leaves our salon feeling satisfied and beautiful,” says Ms Faith. Additionally, the salon boasts a team of highly experienced staff, further enhancing its reputation for excellence.
Innovation is at the heart of Stagelook’s operations. The salon recently implemented new software to streamline chair management, enhancing operational efficiency. Ms Faith’s approach to business is forward-thinking, constantly seeking ways to improve service delivery and customer experience.
Ensuring operational efficiency and maintaining a happy workforce are key priorities for Ms Faith. “We make sure our product pricing is competitive and in line with market rates,” she explains. Furthermore, the salon emphasizes work-life balance for its staff, fostering a friendly and supportive work environment. “Happy staff equals happy customers. It’s a simple yet effective formula,” Ms Faith asserts.
Stagelook leverages modern marketing channels, primarily Facebook and Instagram, to reach a broader audience. The brand name, conceived by Ms Faith’s mother-in-law, resonates with the company’s vision of providing top- notch beauty services. The salon’s social media presence plays a pivotal role in engaging with clients and showcasing their latest work.
Looking ahead, Ms Faith envisions a future where Stagelook expands its team. “We are gradually increasing our manpower to better serve our growing clientele. International expansion is a goal, but for now, we are focusing on solidifying our base here in Singapore,” she states.
