Studio Igg, a premier architecture and interior design firm based in Singapore, has carved a distinctive niche in the global design landscape since its inception in 2010. Under the dynamic leadership of Ms Nishi Kuttanna, Director and Principal Architect, Studio Igg is known for its unique approach to design—creating spaces that immerse clients in an “experience of infinity.” With a commitment to both design excellence and social responsibility, the company has emerged as a visionary leader, seamlessly blending creativity with community engagement.
Ms Kuttanna founded Studio Igg with a deeply personal motivation: to balance her professional aspirations with her responsibilities as a mother. Starting from a home office to spend more time with her then three-year-old son, Ms Kuttanna quickly realized that her vision for design could extend beyond the personal to make a broader impact on the world of architecture. This dual focus on personal fulfilment and professional achievement laid the foundation for what Studio Igg would become—a firm that integrates life’s personal moments into every design decision.
Ms Kuttanna’s journey was not without its challenges. Like many new businesses, Studio Igg faced initial hurdles, such as clients’ delayed payments and cash flow difficulties. However, through perseverance and a strategy of exceeding client expectations by more than 100%, the company gradually built a reputation for trust and reliability.
Studio Igg’s philosophy centres around the concept of infinity—a boundless approach to design that seeks to captivate and immerse anyone who enters their spaces. The company’s name, “Igg,” is derived from the Coorg term “Igguthappa,” which symbolizes infinity, further underscoring its commitment to creating limitless possibilities in architectural experiences.
Studio Igg’s design ethos goes beyond aesthetics. The company aims to craft spaces that allow people to connect with themselves and experience a moment of transcendence, even if for a brief period. Their objective is to continually evolve, enhancing the quality and depth of this experience, and thereby redefining what architecture can achieve.
Studio Igg stands out not only for its innovative design approach but also for its strong commitment to community engagement. The firm actively contributes to several social initiatives, including funding the education of 350 blind children in India, building amenities in schools, aiding disaster-stricken communities, and supporting the elderly. In Singapore, Studio Igg has been involved in tree planting and providing sponsorships to workers’ dormitories, further emphasizing its dedication to societal well-being.
During the COVID-19 pandemic, Studio Igg extended its support by purchasing medical equipment for the sick and also repurposing old equipment from previous housing projects. These efforts highlight the company’s holistic approach to giving back—where every business decision is infused with a sense of social responsibility.
In a competitive industry, Studio Igg distinguishes itself by refusing to prioritize profit over people. Unlike many of its competitors, the company focuses on the practical and emotional perspectives of its clients, treating each project as more than just a transaction. This client-centric approach has helped the firm build a loyal customer base that values sincerity, transparency, and the quality of the service provided.
To stay at the forefront of architectural innovation, Studio Igg is exploring the integration of artificial intelligence into its business processes. This venture into new technologies reflects the firm’s forward-thinking attitude and its commitment to constantly finding new ways to enhance the client experience.
Looking forward, Studio Igg envisions expanding its presence, particularly in India, where it already operates in multiple states. While the company has no immediate plans to franchise, it remains open to growth opportunities that align with its core values and mission.
Studio Igg’s future development plans include amplifying the “infinity experience” in its designs, creating spaces that allow clients to connect deeply with their environment and themselves. This vision of growth is not just about increasing business metrics but also about deepening the impact of their work on both clients and communities.
Studio Igg’s journey to success can be attributed to its unwavering commitment to continuous improvement and growth, both in design and in client relations. The company prides itself on creating a familial culture, fostering an environment where every team member feels valued and inspired to contribute to the firm’s vision.
The firm’s achievements are a testament to its ability to stay true to its values while navigating the complexities of the architecture and design industry. The satisfaction derived from meeting and exceeding client expectations, as well as the positive impact on the community, continues to drive Studio Igg forward.
Studio Igg stands as a beacon of innovation, creativity, and social responsibility in the field of architecture and interior design. By maintaining a delicate balance between professional ambition and community service, the firm has set a high standard for others in the industry to follow. Under the visionary leadership of Ms Nishi Kuttanna, Studio Igg continues to inspire, transform, and create spaces where the possibilities are truly infinite.
