In the bustling world of construction and development, where competition is fierce and innovation is key, The Cloverton Pte Ltd stands out as a company built on strong values, long-term vision, and an unshakable commitment to quality. Founded by Reno Chew, an architect with a passion for design and community-driven development, The Cloverton has grown into a respected name in Singapore’s construction landscape. From humble beginnings to an impressive portfolio of projects, the company’s journey is a testament to perseverance, integrity, and the power of family-oriented leadership. Reno Chew’s decision to establish his own company was born out of a desire to bridge the gap between architecture and execution. With a background in architecture, he found limitations in traditional roles that didn’t allow him the creative freedom to bring his designs to life. Fuelled by the ambition to build according to his own vision and supported by a network cultivated within the industry, he launched The Cloverton—a company that not only builds structures but also relationships.
At its core, The Cloverton operates as a “manbuilder”—specializing in small development projects, with a growing portfolio in interior design and Renovation services. What differentiates the company is its comprehensive “one-stop service” model that offers everything from consultation and architectural design to tendering and construction, all under one roof. This model ensures better control, consistent quality, and seamless communication for clients throughout the entire project lifecycle.
Starting out was far from easy. Mr Reno began his career in the field at just 28, facing hurdles such as high operational costs and the reliance on referrals to secure projects. Payments were often delayed due to industry standards, particularly under SIA contracts that only released funds upon completion of work. Fortunately, Mr Reno’s early clients showed faith in his abilities, offering partial upfront payments that helped keep the business afloat. His dual role as both architect and builder enabled him to deliver exceptional results while keeping costs manageable—a critical factor in the company’s early survival and eventual growth.
One of the most compelling aspects of The Cloverton is its deeply rooted company culture. Described as family-based, the company treats its employees not just as staff but as integral members of a shared journey. From annual KPIs and weekly performance reviews to transparent profit- sharing systems, every policy is designed to encourage ownership, accountability, and growth among team members.
This culture is not just lip service—it translates directly into performance. By sharing profits with employees, The Cloverton fosters a sense of responsibility and pride in every project, ensuring that quality is upheld not through micromanagement but through genuine commitment. It is perhaps the only company in its sector to implement such an innovative, inclusive model at this scale.
The Cloverton’s track record speaks volumes. With 30 landed property projects, 20 commercial buildings, and 4 industrial structures completed, the company has demonstrated consistent delivery across various sectors. Among its proudest milestones are the establishment of its own corporate office and the retention of key team members who have been with the company since its inception—testaments to both its operational success and strong internal culture.
But the company’s ambitions go further. It is now expanding its focus beyond private residences to include commercial projects, factory dormitories, and revitalized shop houses. There’s also a growing interest in the resale market, where The Cloverton plans to breathe new life into older properties, transforming them into modern, vibrant spaces.
Beyond business, The Cloverton also finds purpose in service. In collaboration with Christian community networks, the company undertakes house Renovations for underprivileged individuals. These efforts, usually done once every three months, reflect the company’s belief in using its skills and resources to uplift others—a philosophy that underscores the “family- first” values at its core.
In an industry often criticized for opaque pricing and inconsistent quality, The Cloverton builds trust through transparency and honesty. Clients are provided with detailed, itemized bills, and the company leverages bulk purchasing and supplier relationships to offer competitive rates without compromising quality.
The company’s unique approach to client retention—through genuine transparency, rather than flashy marketing—has resulted in strong word-of- mouth referrals and enduring partnerships. In fact, much of its marketing is done through relationships with architects and satisfied clients, proving that good work truly does speak for itself.
As The Cloverton looks ahead, it remains focused on sustainable growth, talent development, and diversification. One key challenge lies in the age of its skilled workforce, many of whom are approaching retirement. Mr Reno Chew is keen to bring in younger team members, passing down invaluable knowledge and ensuring that the company’s legacy of craftsmanship endures.
He also sees opportunities in other industries, particularly in revitalizing shophouses and contributing to the preservation and transformation of Singapore’s architectural heritage.
The Cloverton is more than a construction company—it’s a community of passionate individuals building not just homes and offices, but trust, growth, and lasting impact. Under Mr Reno Chew’s visionary leadership, the company has set itself apart through innovation, integrity, and a heartfelt commitment to its clients and employees alike. As it continues to grow and evolve, The Cloverton stands as a shining example of what can be achieved when purpose meets passion, and when business success is built on a foundation of people first.
