The Dental Studio: Prestige 100 Singapore Award and Top Business Service And Quality Award 2024/2025

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In the fast-paced world of modern dentistry, where technical expertise is paramount, The Dental Studio (TDS) stands apart by focusing on a more holistic approach. Founded in 2007 by Dr Lynette Ng in partnership with the Singapore Medical Group (SMG), TDS is not just a dental clinic; it is a haven where patients are treated with warmth, care, and respect. Dr Ng’s journey from a structured hospital environment to creating her practice reflects her vision of redefining dental care by making it a less intimidating experience for all.

Dr Lynette Ng, the Director of The Dental Studio, envisioned a dental clinic that would go beyond traditional practices. After spending almost a decade as a dental specialist in a public hospital, she realized that the primary focus in her previous role was on procedures rather than the patients themselves. Driven by her passion for transforming this outlook, Dr Ng founded TDS with the goal of dispelling the fear often associated with dental visits. She aimed to create a space where “gentle dentistry” was more than just a tagline – it was the core ethos of the practice.

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Director of The Dental Studio, Dr Lynette Ng

TDS offers a comprehensive range of dental services, covering everything from from routine general dentistry through to specialist treatments such as periodontics (gum disease), orthodontics (braces & aligners), prosthodontics (veneers, implants, crowns and bridges), oral surgery (wisdom tooth extraction) as well as dental emergencies & urgent care. However, what sets the clinic apart is its boutique approach. Unlike many other dental practices, TDS emphasizes a personalized touch. The clinic’s team makes it a point to provide direct communication with patients, whether through personal calls, emails, or concierge services that accommodate even the busiest schedules. This commitment to personalized care has helped TDS carve out a niche in a highly competitive market.

The success of The Dental Studio can be attributed to a blend of passion, integrity, and a supportive team. Dr Ng emphasizes that having like-minded staff who share her values has been a cornerstone of the practice’s achievements. The support of her family and the collaboration with the Singapore Medical Group (SMG) also played a significant role in overcoming the challenges of setting up and managing a new business.

One of the most rewarding milestones for TDS was reaching its 15-year mark in 2022. To celebrate this achievement, the clinic hosted a year-long photo booth event, where patients could take pictures with their dentists and express their thoughts and wishes. This initiative was not just a celebration of longevity but also a testament to the strong relationships that the clinic has built with its clients over the years.

TDS is deeply committed to giving back to society. The clinic participates in several charitable initiatives, including the “Smiles For Good” program at Mount Alvernia Hospital, where it provides free dentures to individuals from low-income families or those experiencing financial difficulties. Over the past 17 years, both as a company and individually, Dr Ng and her team have also supported animal welfare through ACRES and actively participated in children’s charities like Radion by offering free dental services upon request.

Innovation is also a key driver at TDS. The clinic has embraced digital advancements in its operations, using state-of-the-art technologies like digital scanners and cone beam CT scans to enhance diagnostic accuracy and patient care. During the COVID-19 pandemic, TDS’s digital capabilities allowed them to send tooth preparation images to the lab electronically, reducing the need for physical couriers and minimizing the risk of cross- infection. This proactive approach to digital dentistry demonstrates the commitment TDS has towards maintaining high standards of care while adapting to new challenges.

Looking ahead, The Dental Studio aims to continue expanding its digital footprint to further refine its workflow processes and increase productivity. Dr Ng envisions TDS becoming even more innovative, integrating holistic care into its paediatric services and incorporating more advanced digital workflows in procedures like smile rebuilding and implant surgeries.

TDS’s dedication to operational excellence is evident in its rigorous management practices. The clinic conducts bimonthly stock reviews to manage costs effectively without compromising patient care and engages in regular competitor analysis to ensure the use of the best materials and practices. Additionally, TDS places a strong emphasis on staff training, requiring 20 hours of professional development annually to keep the team updated on the latest in dental care.

The culture at The Dental Studio is inclusive and positive, where every staff member is valued beyond just their performance metrics. This culture of mutual respect fosters a nurturing environment, promoting teamwork and the continuous improvement of services. TDS also places a high priority on environmental sustainability, using eco-friendly products to reduce its carbon footprint and alleviate dental anxiety and fear among patients.

Dr Ng’s vision for The Dental Studio is not only to provide excellent dental care but also to be recognized for its warmth, integrity, and dedication to improving the lives of its patients. She aims to dispel the notion that visiting the dentist is a daunting experience by prioritizing a high level of compassion, competence and ethical practice in both service delivery and treatment procedures.

The Dental Studio under the leadership of Dr Lynette Ng is more than a dental clinic – it is a beacon of gentle dentistry, ethical practice, and community service. By focusing on the human aspect of dental care and embracing innovation, TDS has positioned itself as a leader in Singapore’s dental industry. As it continues to grow, the clinic remains committed to providing high-quality care that transforms lives, one smile at a time.

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